Features for distributors

What distributors can do on Pure Neo, feature by feature.

Profile

The profile is how a distributor presents its business on Pure Neo: the business name, where it's based, how long it's been around, and a description the distributor writes. Anyone who looks up the distributor lands here.

Brand management

Brand management is where distributors build their portfolio on the platform: the brands they represent and the territories they cover. Adding a brand brings its full product catalog along automatically, so the distributor’s presence fills out the moment a brand is in place.

For any brand they represent, a distributor can request authorized distributor status and declare their territory: the countries and regions where they distribute it. When the brand’s manufacturer grants it, the authorization and territory show on the distributor’s public profile.

Example data: The portfolio separates an Authorized distributor selection from a brand’s Verified status. Aaron is represented without either status enabled.

Product management

Not every distributor carries every product from every brand they represent. Product management is where they show exactly which ones they do.

The product list comes from the distributor’s brands. When a brand is added in brand management, all its products appear. From there, the distributor marks the ones they don’t carry. Products can be searched and filtered to work through a large catalog.

Example data: Carried is set per product. Achilles and Aeolus are deactivated, while Aether and Apollo remain in the distributor’s offering.

Territories

Territories is where distributors declare where they sell each brand they carry. They name a region and pick the countries it covers.

Example data: Territories belong to a particular brand. AAA Neo Audio has three verified territories and a declined Belgium territory; each row retains its own geographic scope and status.

The brand’s manufacturer can verify the territory, which adds a trust signal.

Example data: Neo Distributor’s public territory map, filtered to AAA Neo Audio, shows Austria, Germany and Switzerland. The declined Belgium territory is absent.

Dealer Management

Dealer management is how distributors control which dealers are verified to carry the brands they represent on Pure Neo. Every dealer who claims to carry one of those brands shows up here, and the distributor decides who gets verified standing.

The dealer list shows each dealer's stores, locations, and which brands they carry, with search and territory filtering to narrow it down. A manage panel per dealer shows the detail: which brand and who verified it.

Example data: A dealer’s verification is shown separately for each brand. The panel identifies the verifier and date when recorded, and explicitly says when that record is missing.

The same logic applies as on the manufacturer side. A new request might be a dealer the distributor doesn't know yet, which is a potential new partner. And if a dealer claims to carry a brand without actually being authorized, the distributor sees that and can decline it.

Setups

Distributors also curate setups: complete systems assembled from components, shown on their public profile. Carrying several brands, they typically combine them into one system.

→ Full description: Setups

Dashboard

The dashboard gives distributors one place to see how their account stands on Pure Neo: which decisions are waiting, how well their catalog and territory coverage look, and where to go next.

Open requests show up front, whether from dealers seeking verification or brands needing attention. Each part of the account, from brands and dealers to products and content, shows a current count and a link to get there directly.

The dashboard also shows how much of each brand's catalog the distributor actually carries, where dealers are present across declared territories, and which products still need better specs, descriptions, or photos. Profile completeness tracks separately, naming each missing field.

Example data: The dashboard groups carried products by brand and exposes gaps in the descriptions, photos and specifications supplied by those brands.

AI Readiness Check

Distributors can also order an AI Readiness Check for the brands they carry or are considering. The scan runs the same seven AI models and shows how visible the brand is and what reputation it has: what it’s known for, what it’s praised for, and what draws criticism.

Early beta, rolling out October 2026.

→ Full description: AI Readiness Check (Manufacturers)